As every schoolchild knows, water is comprised of just 2 elements – hydrogen and water - which make up the familiar molecule, H20. So to be confronted by the sight of bottled water being sold as 'diet water,' takes my breath away.
Yet, bottled water is now a multi billion pound industry. And millions of people have been sold the delusion that water from a bottle is somehow preferable to tapped water. This has become one of the largest marketing scams ever, and shows how you can fool most of the people, most of the time, by appealing to their vanities.
I just wonder though how water can be made less fattening! Take out one of the oxygen atoms maybe?
So expect to see diet water, become one of the industries top sellers before long. There are enough silly people out there, for the manufacturers to make a fortune.
I'm thinking of bringing out bottles of Diet Air soon too. I could make a fortune!