Thursday, 28 October 2010

Who wants to be a Zeroaire? I do.

With several ‘Happiness and Wealth,’ books and reports appearing in the media these past few months, the ‘chatterarti,’ have been given much food for thought. Yet, whilst the liberal wing of the media are at last beginning to grasp the notion that wealth can never bring real contentment, they only understand it from an intellectual perspective. They can’t really grasp the reality of it. This was brought home to me recently by a letter to one of the papers. The writer was responding to an article about the Spending Review cuts, “apparently it now seems that money doesn’t bring happiness.” This person had obviously read a a review on one of those reports, and was trying to come to terms with the idea. The point is though that he didn’t feel it himself, he only believed what the article told him. That’s the trouble with many people; they will only believe something when they are told it is so.

We’re out of touch with our inner selves, our true nature; we have lost the understanding that that real happiness cannot be bought. This should be as clear as daylight to us, it should be a gut instinct. After all, the most liberated and enlightened beings throughout the ages have only achieved real awakening once they have grasped that desire is but hindrance to enlightenment.

The key here though is to understand that avoidance of something can be just as much, if not more of a barrier to liberation, then attachment. There is nothing wrong with money and material wealth per say, it’s just that we have come to see materialism as the be all and end all of existence. Our delusions encouraged and cemented by the machinations and manipulations of a very cleaver and all-powerful marketing machine. A machine whose role is to constantly churn out the dogma of materialism. ‘Buy, buy buy,’ it shrills, ‘don’t miss out on this amazing offer, this sofa, car, plasma wide screen TV etc.. etc.. etc can be yours for ONLY/JUST £599.99. Hurry, hurry, while stocks last!’

The early 20th century mystic Gurdjieff once observed, that the inhabitants of planet earth are asleep and so most of them are. Try to convince someone digging about in the dirt in some for a few seeds and weeds to feed their family in many parts of the world that you are 'poor.' And observe their reaction

It’s time to come out and be proud to be labelled ‘poor,’ to dispel the stigma that having little money, equates to a life of misery and a lack of ambition. Those of us who are 'poor,' can show others, that there is all to be gained by living a life where one happily forsakes the trimmings of consumerism.

If the writers of those happiness reports and books really want to understand that contentment is available here and now, and not just an intellectual proposition. They only have to spend 10 minutes in the company of any truly liberated being.

Who wants to be a Zeroaire?

Buy Nothing Day

Everything we buy has an impact on the environment, Buy Nothing Day highlights the environmental and ethical consequences of consumerism. The developed countries - only 20% of the world population are consuming over 80% of the earth's natural resources, causing a disproportionate level of environmental damage, and an unfair distribution of wealth.

As consumers we need to question the products we buy and challenge the companies who produce them. What are the true risks to the environment and developing countries? The argument is infinite - while it continues we should be looking for simple solutions and Buy Nothing Day is a good place to start.

No purchase necessary!
Saturday November 27th 2010 will be the next Buy Nothing Day (UK). It's a day where you challenge yourself, your family and friends to switch off from shopping and tune into life. The rules are simple, for 24 hours you will detox from shopping and anyone can take part provided they spend a day without spending!

People around the UK will make a pact with themselves to take a break from consumption as a personal experiment or public statement and the best thing is - IT'S FREE!!!

Monday, 25 October 2010


Add caption
 The above image is part of a series of photos that featured in Italian Vogue, July 2007 issue. The feature was, believe it or not entitled 'SuperMods Enter Rehab!'

I'm lost for words! When I first saw it I thought, that it was a photo of a group of young women with serious health issues receiving treatment, But no, It's actually a part of a fashion spread!!

No wonder young women suffer from negative body images, when this sort of nonsense in magazines fashion, Ironic or not! The world is indeed insane.